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How to Audit Communications

Training Courses

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Training course summary

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Delegates gain a clear understanding of why it is important to measure the impact of PR and communications acivity. They see how to use an audit to sharpen communication strategies. They get practical tools and tips for undertaking a communications audit. Practical exercises use both qualitative and quantitative data, so that delegates can apply what they learn in their workplace.
Regions:
  • London
Delivery:
  • In House
  • Public
Category:
Difficulty:
  • Introductory

Further Details

Delegates learn how to: > Audit all types of communications, like: media relations; internal communications; stakeholder relations; and corporate reputation. > Understand the roles of qualitative and quantitative research and how the two work together > Develop audits which suit their budget and aims > Evaluate the data and what it tells them > Use the data to develop communications strategies > Use the data to support increasing PR resources.

Guide price

£435 + VAT

 

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