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Getting the Best from your PR Agency

Training Courses

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Training course summary

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Delegates focus on how their public relations agency fits effectively into their own organisation and contributes to achieving its goals. They are shown a reporting framework that highlights any need for corrrective action. They learn the responsibilities necessary to be a "good client".

Regions:
  • London
Delivery:
  • In House
  • Public
Category:
Difficulty:
  • Introductory

Further Details

Delegates learn how to: > Brief their agency so as to give a solid foundation for a successful programme > Establish the confidence and trust that allows both parties work more effectively > Set attainable expectations that can be supported by management > Establish workable systems for monitoring progress and making 'course corrections' as needed > Build an effective evaluation process with meaningful feedback.

Guide price

£435 + VAT

 

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