The Fast Changing World of e-PR
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Delegates get a clear understanding of how technology is changing the PR world. They are taught how to harness the positive side of new media, like podcasts and blogs, while guarding against the downside, like hate sites. Delegates see how to build e-PR campaigns that work.
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Further Details
Delegates learn how to:
> Understand what is out there - blogs, podcasts, etc. - and how to harness them
> Appreciate the extent of the growth of citizen journalism and its implications for e-PR
> Monitor what is being said and who is saying it
> Evaluate internet coverage
> Take a fresh look at their corporate web presence
> Build effective e-tactics into their multi-media communication campaigns
This Training Course is taught in classrooms in the following locations:
London N
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