On average, two blogs are launched every second. Yet 98% of them are not read. It is vital that managers and consultants know how to deploy a blog for maximum return on their blog (ROB). This workshop helps delegates develop an effective blog strategy that ensures their blog is well read and stimulates the desired response.
Delegates learn how to:
> Respect blog etiquette - and understand why that is important
> Develop a blog strategy
> Create a sustainable core idea
> Develop an effective writing style
> Publish a blog for maximum readership
> Distribute their blog
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