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Developing PR Strategy

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Training course summary

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Delegates are shown a framework for identifying the key campaigns on which proactive time is best spent, preparing for issues which could become critical and handling reactive work in the press office. They learn proven methods for involving top management in the PR decision making process. This is a top level course. It is for senior executives responsible for the whole of, or a large part of, the PR function. It does not address individual campaign strategy. That is covered as part of the first day of Managing PR Campaigns.
Regions:
  • London
Delivery:
  • In House
  • Public
Category:
Difficulty:
  • Advanced

Further Details

Delegates learn how to: > Establish management liaison systems > Establish dialogue with thier employing organisation's stakeholders > Monitor changing priorities for proactive PR effort > Lay the basis for effective management of issues and crises > Understand the key criteria required for excellence in PR practice.

Guide price

£435 + VAT

 

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