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Developing e-PR Strategy

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Training course summary

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E-commerce, social media, etc. are part of business life. A considered, cost-effective digital strategy is vital to ensure that you don't miss opportunities or waste valuable resources on the wrong tactics. This one-day workshop helps you develop the strategic skill set needed to devise and implement e-PR campaigns that leverage the opportunities offered by the internet and harness its power for your brand or organisation.
Regions:
  • London
Delivery:
  • In House
  • Public
Category:
Difficulty:
  • Intermediate

Further Details

Delegates learn how to: > Develop objectives for a 21st century campaign > Intergrate online and offline PR > Create the "big idea" for the web > Use the information filter to formulate digital strategy > Understand the demographics of the internet. Who uses social media? What makes them tick? > Set realistic budgets for e-PR > Monitor and evaluate the success of e-PR.

Guide price

£435 + VAT

 

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