Delegates are shown a framework for developing professional PR crisis plans. They learn how to prepare for the extra facilities needed in a crisis, identify the key non-PR job holders who could be involved, coach them and rehearse the plan's implementation. They are shown ways to minimise the danger of long term reputation damage from short term expediency.
Delegates learn how to:
> Create scenario papers
> Establish logistic contingency plans to avoid wasted time when a crisis breaks
> Fine tune the crisis plan by mounting a system of role play rehearsal
> Identify key executives and get them coached in media handling skills
> Keep longer-term implications in focus when handling short-term problems
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