Copy Writing
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The course provides practical advice on how to formulate and structure effective marketing support copy. This will most likely be used in marketing support literature, such as leaflets and brochures, but could equally apply to advertising copy and other promotional material.
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Further Details
Delegates learn how to:
> Highlight products or services in terms that engage the interests and attitudes of their audience
> Analyse and target audiences to communicate with them effectively
> Inform, persuade and convince readers
> Judge when to break strict rules of grammar or punctuation in order to communicate effectively
> Convey messages effectively in the minumum number of words.
This Training Course is taught in classrooms in the following locations:
London N
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