Writing a press release

What topics are covered by the course?

A press release can be the key to good publicity, but journalists reject most press releases as ‘irrelevant’. This one-day workshop examines what works – and why.

Who should attend?

This workshop is for anyone whose work involves achieving positive media coverage in the healthcare sector, especially people working in the NHS, medical, health and social care charities and self help groups.

What will I be able to do on completion?

A press release can be the key to good publicity, but journalists reject most press releases as ‘irrelevant’. This one-day workshop examines what works – and why.

How will I be assessed?

Assessment is an ongoing process throughout the course.

Content

* Understanding the media
* Story telling
* The all important ‘intro’
* Structure
* Picture Power
* Writing skills
* Common errors in press hand-outs
* Practical exercises

Guide Price: Available on request, please contact us for a free no obligation quote.

Delivery: Classroom
Category: Writing & Media Skills »
Duration: 1 Day
Qualification: In house qualification

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