Costing and Pricing

What topics are covered by the course?

You'll work through the following lessons in your own time:

Lesson One – What to consider when pricing a product, factors which affect the profitability of a business. Common price-setting strategies, factors which influence the customer’s decision to buy. Ways to check that the price is right, how increasing or decreasing selling price affects profit, ways to market and sell products, defining direct costs and indirect costs, recovering costs

Lesson Two – Examples of a service business, identifying overheads of a typical service business,
calculating a suitable hourly rate, defining fixed costs, variable costs and semi-variable costs, understanding the break-even point on a graph, formula to calculate the break-even point, limitations of break-even analysis

Lesson Three – What ‘contribution’ is and how it is calculated, how fixed costs, variable costs, selling price and profit interact, using Excel to carry out appropriate calculations, how contribution theory can help to make business decisions, setting out and interpreting a marginal cost statement, understanding what is meant by ‘absorption costing’

Who should attend?

If you need to know how to get prices right, and enjoy self-paced learning, this course is perfect for you.

What will I be able to do on completion?

At the end of the course you will know how to price a product or service.

How will I be assessed?

Students are assessed through an exam at the end of each module.

Start this course when it's convenient for you, and study at times to suit you!

Study in London's Holborn, Notting Hill, Croydon or Manchester.

Guide Price: £250

Delivery: Other
Category: Marketing »
Duration: 6 hours
Qualification: Pitman Training Certificate

Search for marketing courses in

This course is conducted at:

  • Pitman Training Croydon

    Pitman Training Croydon

    Cambridge House 16-18 Wellesley Road Croydon
    CR0 2DD

  • Pitman Training Manchester

    Pitman Training Manchester

    Arthur House Chorlton Street Manchester
    M1 3FH

  • Pitman Training Notting Hill

    Pitman Training Notting Hill

    United House 9 Pembridge Road London
    W11 3JY

  • Pitman Training Centre Holborn

    Northumberland House
    303-306 High Holborn
    London

    WC1V 7JZ