Training course summary

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A Distance Learning Course of 1 Lesson. Course Description: To ensure that the objectives set out in the marketing plan are met, it is essential that the marketing mix is developed and successfully targeted in the market place. A key element of the marketing mix is the product or the service a firm offers. We start this course on product and services management by defining a product and a service, and identifying some similarities and differences. By the end of this course you will be able to: * define the elements of products and services * undertake product analysis to identify components of successful products * identify the unique characteristics of service products * detail the new product development process and explain the importance of its management * distinguish between products in different stages of the product life cycle and select appropriate management actions * identify key branding decisions.

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