Product and Services Management (Byte Size) Certificate
A Distance Learning Course of 1 Lesson.
To ensure that the objectives set out in the marketing plan are met, it is essential that the marketing mix is developed and successfully targeted in the market place. A key element of the marketing mix is the product or the service a firm offers. We start this course on product and services management by defining a product and a service, and identifying some similarities and differences.
By the end of this course you will be able to:
define the elements of products and services
undertake product analysis to identify components of successful products
identify the unique characteristics of service products
detail the new product development process and explain the importance of its management
distinguish between products in different stages of the product life cycle and select appropriate management actions
identify key branding decisions.
Product life cycle,
New product development.
Guide Price: £60.00