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Planning Marketing Communications (Byte Size) Certificate

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Training course summary

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A Distance Learning Course of 1 Lesson. Course Description: In this course, we look at the development of integrated marketing communications plans. After completing this course, you should be able to: * understand the importance, meaning, and complexities of planning integrated marketing communications * identify the key elements of planning integrated marketing communications * understand and explain the key inputs to this planning process * assess how marketing communications strategies can be developed for different target audiences * develop integrated marketing communications plans.
Regions:
  • All Areas
Delivery:
  • Distance
  • Online
Category:
Difficulty:
  • Not applicable

Further Details

Course Syllabus: Integrated Marketing Communications, What does an Integrated Approach Mean?, Advantages of Integration, Problems in Achieving an Integrated Approach, Achieving Integration, Marketing Communications Planning Framework, Applying the Framework, A Concluding Note.

Guide price

£60.00

 

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