Planning Marketing Communications (Byte Size) Certificate

A Distance Learning Course of 1 Lesson.
Course Description:

In this course, we look at the development of integrated marketing communications plans.

After completing this course, you should be able to:

* understand the importance, meaning, and complexities of planning integrated marketing communications
* identify the key elements of planning integrated marketing communications
* understand and explain the key inputs to this planning process
* assess how marketing communications strategies can be developed for different target audiences
* develop integrated marketing communications plans.