Planning Marketing Communications (Byte Size) Certificate

A Distance Learning Course of 1 Lesson.
Course Description:

In this course, we look at the development of integrated marketing communications plans.

After completing this course, you should be able to:

* understand the importance, meaning, and complexities of planning integrated marketing communications
* identify the key elements of planning integrated marketing communications
* understand and explain the key inputs to this planning process
* assess how marketing communications strategies can be developed for different target audiences
* develop integrated marketing communications plans.

Course Syllabus:

Integrated Marketing Communications,


What does an Integrated Approach Mean?,


Advantages of Integration,


Problems in Achieving an Integrated Approach,


Achieving Integration,


Marketing Communications Planning Framework,


Applying the Framework,


A Concluding Note.

Guide Price: 60.00

Delivery: Online
Category: Marketing Plan »

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