Planning Marketing Communications (Byte Size) Certificate
A Distance Learning Course of 1 Lesson.
In this course, we look at the development of integrated marketing communications plans.
After completing this course, you should be able to:
* understand the importance, meaning, and complexities of planning integrated marketing communications
* identify the key elements of planning integrated marketing communications
* understand and explain the key inputs to this planning process
* assess how marketing communications strategies can be developed for different target audiences
* develop integrated marketing communications plans.
Integrated Marketing Communications,
What does an Integrated Approach Mean?,
Advantages of Integration,
Problems in Achieving an Integrated Approach,
Marketing Communications Planning Framework,
Applying the Framework,
A Concluding Note.
Guide Price: £60.00