The Fundamentals of Marketing - 1-Day Workshop

Understand and feel more informed about the role of this vital function in your business

This workshop asks some fundamental questions about the mindset we as an organisation must all adopt if we are to be marketing focused. We examine what the benefits are to all of us of having a marketing outlook and we also consider what our brand is and what it represents both inside our organisation and outside of it.

You will learn how to:
• Understand why being customer focused is the key to marketing and why this focus is something we all need achieve
• Demystify marketing jargon
• Understanding our customers and how we target them
• Understand what goes into the marketing planning process: pricing, advertising, sales promotion, distribution and why sale and marketing are an essential partnership
• Understand and therefore contribute more effectively to your organisation

This course is for:
Those new to marketing or those who would simply like to demystify the marketing function and the role it plays in successful organisations.

Delivery:	Classroom
Category:	Basic Marketing