Writing Online Messages - 1-Day Workshop

Write compelling online copy that people respond to
People read and interact differently online. The copy you write must reflect this if you are to make the most of your online presence.

You will learn how to:
• • Write effective online content for the web
• Use specific, practical techniques to develop online copy
• Write for your readers and keep the search engines happy
• Understand what effective online advertising takes
• Go viral
• Create news releases for a web world
• Appreciate the power of blogs
• Write email and emarketing pieces that ‘win the inbox’ battle
• Develop your skills through a series of writing exercises
• Edit first draft copy quickly and effectively for online usage

Who this course is for:

Anyone who writes online copy that promotes brands and services, or provides news and information.

The Course Details:

• 1 day
• 9.30am-5.00pm
• 14 May and 11 November 2008
• At The IPA, 44 Belgrave Square, London SW1
• 12 delegates maximum
• Certificates
• £395 plus VAT
• Coffee, tea and lunch included
• Map, transport information, workshop agenda and joining instructions for all delegates
• Advice on over-night stay available

Guide Price: £395 plus VAT per delegate

Delivery: Classroom
Category: Written Communication »

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