BUSINESS PLANNING

COURSE OBJECTIVES

Identify the key steps of the business planning process.
Relate your plan to the organisation's business plans and objectives.
Devise, evaluate and implement a successful business plan.
Develop key indicators to track progress versus the plan.
Manage the budgetary aspects of a business plan.
Decide how to review and revise the business plan.

COURSE DESIGNED FOR

Any member of staff for whom the production of a business plan is in their area of responsibility

COURSE DURATION

One Day

MAXIMUM NUMBER OF DELEGATES

Eight

IN HOUSE DELIVERY OPTION AVAILABLE

Yes

COURSE CONTENT

This business planning training course will deliver the following:

Assessing your Current Impact and Ways to Improve It ~

Your customer and you - the psychology of selling
Transactional Analysis and sales
Getting to speak to the right people
The buyer's motivation
Relationships and rapport - key elements to success
Advantageous use of voice and body language
How successfully do you build relationships?

Conduct a Personal Audit and Review your Skill Sets ~

Why is the relationship important?
Accurately assess your target customers
Identify key skills and approaches for different types of customers
Developing the customer - better than your competitor's

Researching the Scope and Strength of the Competition ~

Elevating your product and service from the competitor's
Extending the range of 'purchases'
Long term 'buy in' from clients
Keeping competitors out
Selling the solution

Effective Proposals to Beat the Competition ~

Presenting the solution for maximum impact
Recognising the benefits that buyers want
Understanding the value of intangible benefits
Selling yourself as well as your product or service

Developing a Long Term Partnership ~

Opening the door to develop a partnership with the customer
Helping the customer succeed - creating the long term 'win-win'
Involving the customer in your own products/service development
Continuing to exceed expectations

The Key Elements of a Business Plan ~

What is the business plan? - purpose and key elements
Understanding the business plan cycle
Techniques for developing business planning
Relating your plan to corporate objectives and strategy
Identifying resources required

Business Analysis and Strategic Planning ~

Market analysis - SWOT
Competitive profiling and analysis
Market analysis - market size and future trends
Boston Matrix
Strategic planning

Implementing the Plan ~

Financial management and reporting
Creating and controlling a budget - managing costs, cash flow, income and profit
Pay out and return on investment
Risk identification and management
Managing resources - setting team/departmental objectives and direction

Evaluating and Evolving the Business Plan ~

Measuring success - where are you in the plan and what have you achieved
Reviewing and reporting progress versus plan

Personal Development ~

Develop a personal action plan