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Advertising (Byte Size) Certificate

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Training course summary

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A Distance Learning Course of 1 Lesson. Course Description: In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix. After completing this course, you should be able to: * compare and contrast the different views about how advertising might work * evaluate the issues in designing and implementing advertising messages * understand the different types of media available for delivering advertising messages * appreciate the key issues involved in media selection and planning * apply the different approaches to evaluating advertising. You will be required to read the following chapters from the textbook: Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe. This textbook is not included with the course and should be purchased or borrowed. Chapter 13: Advertising: How it Might Work Chapter 14: Advertising Messages Chapter 15: The Media Chapter 16: Media Planning - Delivering the Message Chapter 17: Evaluating Advertising
Regions:
  • All Areas
Delivery:
  • Distance
  • Online
Category:
Difficulty:
  • Introductory

Further Details

Course Syllabus: What is Advertising?, Theories and Models, Message Design, Media Planning, Elements of Media Planning, Concepts and Techniques in Media Planning, Evaluating and Controlling Advertising.

Guide price

£60.00

 

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