Advertising (Byte Size) Certificate
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A Distance Learning Course of 1 Lesson.
Course Description:
In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.
After completing this course, you should be able to:
* compare and contrast the different views about how advertising might work
* evaluate the issues in designing and implementing advertising messages
* understand the different types of media available for delivering advertising messages
* appreciate the key issues involved in media selection and planning
* apply the different approaches to evaluating advertising.
You will be required to read the following chapters from the textbook:
Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe. This textbook is not included with the course and should be purchased or borrowed.
Chapter 13: Advertising: How it Might Work
Chapter 14: Advertising Messages
Chapter 15: The Media
Chapter 16: Media Planning - Delivering the Message
Chapter 17: Evaluating Advertising
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Further Details
Course Syllabus:
What is Advertising?,
Theories and Models,
Message Design,
Media Planning,
Elements of Media Planning,
Concepts and Techniques in Media Planning,
Evaluating and Controlling Advertising.
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
