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Public Relations ASET Level 4

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Training course summary

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A Distance Learning Course of 11 Lessons. Course Description: The surge in popularity and importance that Public Relations has enjoyed in recent years, represents the attempt by professional management to harness yet another tool to wring success from the market-place. As late as the 1960's, PR was seen as an expensive luxury, available only to a few of the largest corporations. 'Public Image' was something unknown to the average business planner, and 'press coverage' referred to paid advertisements. Today, few companies are launched without an attempt to generate some media coverage and the scope of focus of PR is changing as it expands from promoting the reputations of commercial and industrial concerns into areas of greater social involvement. This course will provide you with an in-depth knowledge of this amazing and interesting profession.
Regions:
  • All Areas
Delivery:
  • Distance
  • Online
Category:
Difficulty:
  • Not applicable

Further Details

Course Syllabus: Introduction to public relations, The scope of public relations, The organisation, Corporate identity, The public relations process, Personal attributes, The tools of public relations, Communication and advertising, Oral communication and presentations, Special events and promotions. Payment plans are available on request.

Guide price

£310.00; inc ASET registration and tutorial support

 

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