Further Details
Course Syllabus:
Confident Communication
* Presentation skills.
* Voice and speech.
* Non-verbal communication.
* Focus on strengths and overcome weaknesses
* Use of notes and colour coding.
* Set an action plan for improvement.
Constructive Confrontation
* Identifying positive messages in the midst of mixed messages
* Understanding interviewers questions
* Use of tone, pace and posture in order to offset confrontation
* Accept/Reject game
* Turning anger to energy
* Being proactive as well as reactive
* The power of persuasion versus the art of manipulation.
Damage Limitation
* Why we should expect bad press at some point.
* Analysing your work from the point of view of media hype
* Watching for warning signs
* Drafting a damage limitation policy
* Practising and updating a damage limitation policy.
Matching Message and Media
* What is the message – really?
* How many ways can the message be told? Pull out key features each time and aim them at a different target market.
* Selling children’s books – do you aim at the child or the parent?
* A press release that works.
Openings and Opportunities
* How to discover the key contacts
* Building relationships with the media.
Payment plans are available on request.
Guide price
£135.00 |
