Further Details
Course Syllabus:
SECTION ONE - MARKETING ORIENTATION -
Unit 1: Marketing and the Marketing Concept,
Unit 2: Marketing and the Business Environment.
SECTION TWO - STAKEHOLDERS AND SOCIAL RESPONSIBILITIES -
Unit 3: Stakeholders and Marketing Communications,
Unit 4: Responsibility to Society.
SECTION THREE - ANALYSING THE MARKET -
Unit 5: Competitive Position,
Unit 6: Types of Data,
Unit 7: Survey Planning,
Unit 8: Analytical Techniques.
SECTION FOUR - THE COMPETITIVE PROCESS -
Unit 9: Market Features,
Unit 10: Strategies,
Unit 11: Market Structures.
Payment plans are available on request.
Guide price
£260.00 |
