Further Details
Course Syllabus:
The Business in its Environment
* Introduction
* Participating in the Dynamic Business Environment
* What is Management?
* The Dynamic Business Environment
* Making Ethical Decisions and Managing a Socially Responsible Business
* Competing in the Global Marketplace
* Summary.
Managing the Business
* Introduction
* Management and Leadership in Today’s Organisation
* World-Class Operations Management
* Understanding the Customer and Creating a Marketing Strategy
* Developing Quality Products at the Right Price
* Distributing Products in a Timely and Efficient Manner
* Using Integrated Marketing Communications to Promote Products.
Technology, Information and Finance
* Introduction
* Using Technology to Manage Information
* Using Financial Information and Accounting
* Managing the Firm’s Finances
* Summary.
Contemporary Issues in Managing the Enterprise
* Introduction
* Knowledge Management
* Intellectual Capital Auditing
* Virtual Organisations
* Summary.
Payment plans are available on request.
Guide price
£235.00 |
