International Business Strategy Diploma
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A Distance Learning Course of 4 Lessons.
Course Description:
International Business Strategy draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business. Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour.
Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact. The course is designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.
The ideas which underpin International Business Strategy can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.
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Further Details
Course Syllabus:
Unit 1: Internal Analysis - An Integrated Approach - Section 1: Activity-based Analysis, Section 2: New Product Development Analysis, Section 3: SWOT Analysis, Section 4: Integration through Strategic Architecture.
Unit 2: Organisational Structure and Strategic Control Systems - Section 1: Organisational Structure, Section 2: Strategic Control Systems.
Unit 3: Corporate Strategies - Section 1: Strategies of Integration, Section 2: Strategies of Merger, Acquisition and Diversification, Section 3: Strategies of Collaboration.
Unit 4: The Global Dimension of Strategic Management - Section 1: Internationalisation of the World Economy, Section 2: Global Business Strategies, Section 3: Globalisation and Culture.
Payment plans are available on request.
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