Business Marketing ASET Level 2
A Distance Learning Course of 3 Lessons.
Course Description:
This programme is designed for people seeking to understand and apply the principles of marketing to a business. The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques. It will be useful to the managers of larger businesses and organisations who have customer and marketing responsibilities. At the end of the course you will be able to:
* Conduct market research
* Define a customer's needs, want and desires
* Carry out a SWOT analysis
* Prepare a marketing plan
* Describe a range of marketing methods
* Evaluate the benefits of using different marketing media
* Compose purposeful advertising copy
* Understand how to use press releases, sales promotions and public relations
* Define the selling process
* Devise a telephone sales campaign
* List the benefits of keeping advertising records
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Further Details
Course Syllabus;
Module One - Marketing Your Business
* Introduction
* Why you must do market research
* Who will be your typical customer?
* What do customers want?
* Why will your typical customer buy from you?
* How to do market research successfully
* SWOT
* Your Marketing Plan.
Module Two - Advertising and Promotion
* Introduction
* Planning
* Advertising
* Promotion.
Module Three - Personal Selling Skills -
Part 1
* Introduction
* What is Selling?
* Don't Just Order-Take
* The Building Blocks that Lead to a Sale
* How to Handle Incoming Calls
* How to Make Appointments by Phone
* How to Reach the Decision Maker
* The Sales Presentation.
Part 2
* Telephone Selling
* Objections
* How to Keep Records
* How to Motivate Yourself.
Payment plans are available on request.
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
