WordPress Website development course – Learn how to become a website developer & start a business

The course in more detail…

Please bring your own laptop with WiFi enabled. Wireless broadband access is provided on location.

WordPress is the world’s favourite Content Management System. It’s easy to learn and you can go at your own pace throughout the course.

You’ll be given a step-by-step training manual and a CD with some themes, plugins & stock images so you can carry on where you left off with your site at any stage of the build process.

There’s lots to learn on this course, therefore you should be comfortable using a computer & the internet, even if you have little or no prior experience with WordPress.

We will cover all the basics of WordPress and have your own site up and running in next to no time! During the course, we will cover a series of ways to make your websites look good and work hard for your clients.

You will learn how to control the structure, look and feel, add essential features, conversion forms, track visitors, get ranked well on search engines, take easy PayPal payments, connect up your social media accounts, add a newsletter signup box, start blogging and learn how to connect with your market plus much, much more.

The marketing section of the course is led by small business marketing specialist Nigel Temple. He will reveal a step by step process for attracting clients and winning business.

Timetable

Day one – Learn how to build professional websites with ease

9.00am – Arrive for tea, coffee and registration
9.30am – Introduction, setup of workstations and the course begins
1.00pm – Break for lunch (NB – lunch is not included, however the venue offers food and beverages)
1.45pm – Course resumes
5.00pm – First day ends. You are invited to stay for further assistance with WordPress, with your site and general networking over drinks.
(Please scroll down for details of the training content)

Day two - Advanced WordPress development + marketing strategy and plan

9.00am – Arrive for tea / coffee
9.30am – Day two begins
1.00pm – Break for lunch (NB – lunch is not included, however the venue offers food and beverages)
1.45pm – Course resumes
5.00pm – Day two ends. By all means stay for further assistance with WordPress, with your site and general networking over drinks.
Day three - Discover how to attract profitable clients

9.00am – Arrive for tea / coffee
9.30am – Day three begins
1.00pm – Break for lunch (NB – lunch is not included, however the venue offers food and beverages)
1.45pm – Course resumes
4.30pm – Course ends.
WordPress Training Course – topics covered

Introduction to WordPress
Installation and Set Up
Admin Panel, Settings and Basic Configuration
Posts / Blogs and Pages
Categories and Tags
Users, Links and Comments
Themes and Plugins
Theme Frameworks
Menus and Widgets
Images and Videos
Galleries and Portfolios
Contact Forms and Maps
Security, Stability and Backing Up
Take easy online payments with PayPal
Tracking – traffic, visitors and site stats
How to get visitors and website traffic
Search Engine Optimisation – an introduction
Google’s free tools: Analytics, Keyword Tool, AdWords, Webmaster Tools
Useful resources, forums and where to get answers quickly
Facebook, Twitter and social networking
MailChimp & the newsletter signup process
RSS Feeds – stream external news and content on your site
Adding a sitemap, privacy policy and terms & conditions easily
Make your site easy to navigate, accessible and print friendly
WordPress for the independent professionals and small businesses
Making money out of your website
Themes and Plugins

Getting the best out of a blank canvas style framework
Configuring and customising child themes, including an introduction to using CSS
Using featured images, pages & widgets for the perfect design & homepage
Run an Online Store with the a leading eCommerce Plugin
Run and sell events, tickets, courses or holidays with an Events Manager Plugin
Advanced website conversion forms
Advanced widgets and setting out custom widgets on different pages
Advanced WordPress

Editing and optimising images for WordPress
Portfolios, Screengrabs and Image Galleries
Videos and Screencasts
Increasing Traffic and Conversions

Search Engine Optimisation
Getting links into your Site
Advertising with Google AdWords, Facebook and other platforms
Tracking Conversions
Using Google Analytics
Email marketing with MailChimp

How to market your business and attact customers

The marketing section of the course is led by small business marketing specialist Nigel Temple. Nigel has helped several thousand independent professionals and small business owners to think strategically about their brand, generate awareness and attract clients. Nigel will be covering the following topics:

1. YOU How to become a marketing professional
2. STRATEGY How to create an effective marketing strategy
3. PLANNING Creating your marketing plan
4. CUSTOMER The secrets of customer attraction
5. COMMUNICATION How to generate more response
6. PROMOTION Which promotional techniques will work for you?
7. INTERNET The art and science of digital communication
8. SELLING How to convert enquiries into salesNigel has developed a system for selling thousands of pounds worth of websites on a monthly basis. He will show you, in detail, how this system works.