Presenting the Sales Proposition

Successful presentation of the sales proposition – improve the salespersons ability to deliver customer satisfaction.


The salespersons ability to exercise control during the face-to-face customer contact and their ability to present the sales proposition in a clear and unambiguous manner, is quite often the only opportunity a company will have with that customer. All too often the results are not what you expect. This workshop breaks down the process and looks at what can go wrong - and how to get it right!

You will learn how to:

+ On from the initial customer contact, developing and building on the mutual
understanding and trust, that was initially established.

+ Identify and provide solutions to the customers precise needs and
requirements.

+ Demonstrate the product in a structured and logical manner.

+ Provide answers to customers product knowledge questions – jargon free.

+ Recognise an objection as an opportunity to give further information or
explanation.


+ Provide a platform on which customer expectation can be exceeded.

+ Summarize the meeting and gaining customer agreement.