Training course summary

Sponsored links

This creative-writing course specifically covers writing for magazines, trade titles and newspapers. It focuses on the writing tasks required, and looks at the strategies and processes that will improve the quality and effectiveness of any writing aimed at these media. The course is aimed at: • Account executives and managers in public relations • Junior members of editorial teams working for a title or group of titles Attendees will learn how to: • Apply the basic building blocks of the writing process • Use copywriting skills - from sentence structure to using plain English • Research and plan effectively • Write effective headlines • Recognise and develop different styles of articles • Write body copy that gets your message across • Improve copy by editing and proofreading • Construct a good press release • Get the editor’s interest

Sponsored links

Interested in this course?