Creative Copywriting Essentials
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You can write copy; but how can you be distinctive and set yourself apart from the crowd? This one-day workshop will teach you how to write effective copy and produce results.
Develop your copywriting skills to effectively communicate with your audience. If you have a creative agency you will become more confident when managing them and adopt tactical methods of enhancing their copy.
You will learn how to:
• Write persuasive and powerful copy for specific audiences
• Overcome writer’s block
• Build a relationship with your readers
• Apply structured copywriting techniques
• Appreciate the fundamentals of specific writing tasks, e.g. Press releases, direct mail etc - tailored to your specific company needs.
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Ths course can be tailored to your specific requirements and writing tasks. The day's modules can be adapted with exercises and practical work written using company examples and core material.
