Further Details
Emarketeers' Pay-Per-Click (PPC) Marketing is ideally suited to attendees who want a greater understanding of paid-search marketing strategy and techniques.
The training course covers:
- planning and keyphrase strategy
- targeting via search and content networks
- keyword matching
- budget & bid management.
During the training course we will create pay-per-click (PPC) ads in Google, MSN and Yahoo! analysing creative optimisation and listing position strategy.
Finally, we will learn about landing page strategy and click fraud issues.
As with all Emarketeers' training courses, the emphasis will be on your own paid-search marketing strategy and website.
Guide price
£485 + (depending on no. of attendees) |
