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We've probably all heard the old cliché that selling is the most fun you can have with your clothes on. Maybe perhaps. What is beyond doubt is that sales are the lifeblood of the organisation. But somehow, sometimes, complacency creeps in. When was the last time you saw a sales performance to take the breath away? How often do you see iffy exchanges marred by patchy product knowledge? Or customers less than enthralled by a flurry of technical features? How convinced are you that your sales people really get to the heart of the customer need or desire every time? Are they process and system driven or can they genuinely cter for the customers? Especially for the customer with the wide-of-scheme requirement. This course provides a rock solid introduction to selling successfully.
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