Further Details
Getting the business benefits
Products and systems designed with the needs of all users clearly identified, defined, understood, communicated and tested as an integral part of the project have a much greater chance of meeting their overall objective, whether this is measured in terms of sales, customer satisfaction levels, productivity or sales conversion rates. In addition, projects are more likely to be completed to time and budget, without expensive last minute revisions.
This one day course introduces techniques to help you understand who your customers are and what they want from the end-product you deliver.
Who should attend?
This course is designed for anyone who is involved in specifying how a system or product will look and function. This could include managers, engineers, designers, developers and analysts from IT, commercial or marketing functions.
What skills and information will they learn?
After successfully completing this course, participants will be able to:
Appreciate how understanding your customers will make it easier to do your work
Incorporate usability principles into your development process for any system or product, even those with very tight deadlines
Apply international standards in user centred design (ISO 13407)
Appreciate usability best practice in evaluation (heuristic evaluation).
Course content
This course provides theory, examples and hands-on activities for participants to practice their new skills. The course content includes:
Applying the principles of user centred design to your business
Guidelines and Standards
An introduction to:
- knowing your target users and profiling them
- capturing their requirements
- translating requirements to conceptual design
- release criteria
The fundamentals of measuring and testing usability
Guide price
£395 + VAT |