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Further Details

Podcasts are one of the most innovative and powerful ways of getting your message across – whatever your message is. Podcasting is a low cost business activity with high potential returns. Once only for ‘geeks’, corporate podcasting is now used by businesses and other organisations as a highly effective tool for internal and external communications. Blending real life case-studies, from both large and small businesses, with the creative and technical aspects of podcasting, our interactive step-by-step training workshops give you the skills and expertise you need to use podcasts effectively in your organisation. Previous knowledge/experience of podcasting is not required and technical aspects of the course are covered in an easily digested way. TOPICS COVERED: What is a podcast and what makes a great podcast? Real-life case studies from new start-ups to major corporations like Virgin Atlantic and Johnson & Johnson. Podcasting to achieve your business goals. Formulate and execute an effective business podcasting strategy. Equipment – what you need, where to get it from and how to use it. Scripting a podcast – developing ideas for maximum impact - adding colour and interest. Interviewing do’s and don’ts. Recording and editing, adding background music and sound effects. Launching your podcast on the internet – getting into iTunes, using FTP software and RSS syndication.

Guide price

£280 per delegate (also run in-house)