1 Day In House Adwords Training Course
On Your Adwords Training Course You Will:
* Learn step by step how to expertly create successful Adwords Campaigns
* Reduce wasted money on unwanted clicks with a negative keyword list
* Discover which match type will generate the most profit for your business
* Increase Click Through Rates by learning how to write compelling ad copy
* Understand common Adwords mistakes and learn how to avoid them
* Increase online conversions with strategies for web pages that convert
* Use advanced matching techniques such as Dynamic Keyword Insertion
* Reduce campaign costs by discovering how to increase Quality Scores
* Discover the importance of conversion tracking and how to set it up
* Be able to carry out split tests to improve your adverts
* Get insider tips on bidding strategies to maximise campaign profits
Meet Your Adwords Trainer:
All courses are taught by Rob Hartley, an experienced internet marketer specialising in Google Adwords and Pay Per Click marketing. Rob is an articulate tutor with over 10 years of combined experience in teaching and internet marketing and delivers courses in a patient and accessible style. Rob runs his own internet marketing company and has helped many businesses generate highly successful SEO and PPC advertising campaigns as well as providing in-house training for digital marketing agencies across the UK. As well as holding a BA (hons) degree in Psychology, Rob is also a Google AdWords Qualified Individual.
5 Reasons to Choose Rob Hartley for your Adwords Training:
* Your own personal Adwords consultant for a day
* Learn first hand from an experienced internet marketer
* You won’t be afraid to ask questions - Relaxed and patient teaching style
* Learn at your own pace - Training tailored to your level and business needs
* Improve your own campaigns - Implement techniques straight away!
Rob will travel to your business premises or offices across the UK to train you or your staff in-house.
Further Details
1 Day Adwords Training Course Syllabus
Part 1
-What is PPC? Natural Listings and Pay Per Click Listings
-Why Use PPC?
-The bits you MUST know
-Google Adwords account structure
-What is CTR? (Click Through Rate)
-Who is your target customer?
-Why choose you? your companies USP’s
-Keyword research: internal, competitors and keyword tools
-Building your keyword list
-Negative keywords
-Brand keywords: yours and theirs
-Keyword matching options
-Selecting the right keywords and matching options
-Creating compelling adverts
-Tips on creating Adverts
-Ad format
-Campaign settings and creating a campaign
-Adwords Mistakes to avoid
Part 2
-What is a good CTR? (Click Through Rate)
-How to increase your CTR
-Split Testing Advert Copy
-Writing compelling adverts
-Creating Profitable Ad Groups
-Setting the Right Bids
-Getting into the right position
-Finding the Right Keywords: Keywords that Convert
-Filter Traffic: Pre-qualifying your Visitors
-Why is Quality Score so Important?
-How can I improve my Quality Score?
-Landing Pages: Deciding Which Landing Pages to Create
-Landing Pages: Making Landing Pages that Convert
-Increasing Online Conversions: The Importance of Credibility
-What is a Conversion Worth? Calculating CPA
-Conversion Paths and Lifetime Customer Value
-Using Google Analytics for Pay Per Click + Setting Up Goals
-Expanding your keywords and Negative Keywords Lists
-Local and International: Using Geo Targeting Effectively
-Advanced Techniques: Dynamic Keyword Re-targeting
This Training Course is offered "in house" at the following locations:
Guide Price: £295 - For 1 day 1 to 1 Training at Your Premises
| Delivery: | In house |
| Category: | Google Adwords |
