Social Media Planning and Strategy for Business (1 Day)
The digital world has changed customer behaviour so understanding where your customers exist online and their decision making process is a key focus. Strategies for communicating with, listening to and engaging with your customers is thoroughly explained. By the end of the day you will have created your own social media strategy for your business.
Finally, the current and future market trends are analysed with a view to identifying which specific tactics your business should apply in order for you to maintain a competitive edge over your rivals.
By attending this one day course and completing the 2 assignments, you will receive credits towards the accredited BTEC in Social Media for Business qualification.
Further Details
Marketing principles
- What is social media marketing
- An integrated approach
- How to create a digital marketing strategy
-The digital marketing audit
-The digital marketing mix
Understanding your customers
- Online customer behaviour
- Customer profiling
- Market segmentation
- Keyword research
Communication in the online world
- Effective channel selection
- Defining your message
- Crafting the content
- Building trust
- The art of conversation
Understanding social media
- Trends in social media marketing
- Understanding the different forms of social media networks
Mentoring and assessment briefing
- Qualification assessment evidence
- Mentoring process
- Assessment process
- Student Learning Management System
This Training Course is taught in classrooms in the following locations:
Guide Price: £147.00
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| Delivery: | Classroom |
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| Category: | Marketing |
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