BTEC Award in Social Media for Business (accredited)

This course addresses the relevant knowledge, skills, understanding and application required for social media, a key element in the role of the digital marketer. Social media has become integrated into our everyday lives and is concerned with online marketing and the use of relevant online networks in order to get required marketing messages to the right clients.

In this course, you will understand the fundamental principles of marketing, the digital marketing mix and gain an awareness of customer profiles and behaviour. You will develop an understanding of different marketing channels and how social media can be effectively used alongside other channels, as well as the different digital marketing tools available.

You will understand the use of those channels for market research, for gathering feedback from customers and for creating awareness of new products and services, as well as positive word of mouth publicity.

Your mentor will show you how to investigate different social networks and learn how to obtain required results from the use of social media. They will also show you how to plan and prepare social media campaigns and use the relevant tools available for effective monitoring and evaluation of those campaigns, ensuring the appropriate management of an organisationís reputation.

The possibility of negative publicity can be damaging to a business so learners will see how crises can be avoided through the use of reputation management. This unit is the only unit in the BTEC Award in Social Media and it covers all the requirements to achieve the qualification.

Course content

Marketing principles
- What is social media marketing
- An integrated approach
- How to create a digital marketing strategy
-The digital marketing audit
-The digital marketing mix

Understanding your customers
- Online customer behaviour
- Customer profiling
- Market segmentation
- Keyword research

Communication in the online world
- Effective channel selection
- Defining your message
- Crafting the content
- Building trust
- The art of conversation

Understanding social media
- Trends in social media marketing
- Understanding the different forms of social media networks

Mentoring and assessment briefing
- Qualification assessment evidence
- Mentoring process
- Assessment process
- Student Learning Management System

- Understanding Facebook for business
- Creating Facebook business and landing pages
- Enhancing your page using apps
- Customer engagement through Facebook

- Understanding Twitter jargon
- Tweets, hashtags and lists
- Twitter for research
- Twitter dashboard design

- Effective profile creation
- Creating connections and recommendations
- Managing your connections
- Using groups, discussions and answers
- Using LinkedIn for research

- Identifying engaging content
- Using blogging tools
- Linking, tagging and categories

- Setting up your profile
- How to create circles
- The use of +1s for SEO
- How to use hangouts

- Using location based networks
- Check ins, badges and mayorships
- Mobile integration

- Pinning and boards
- Using pictures and video

Web based video channels
- Engaging your audience with video
- Using video channels

Social bookmarking
- Tagging and recommendations
- News aggregators

Managing your brand
- Building credibility
- Building customer engagement
- Effective content
- Reputation management

Planning and monitoring a campaign
- Finding customers
- An integrated strategy
- Campaign idea
- Campaign monitoring template

Managing your social channels
- Social media management tools
- Cutting out the noise

Evaluation your campaign
- Web analytics
- Benchmark comparison
- Return on investment

Guide Price: £947.00

Delivery: Classroom
Category: Marketing »
Duration: Classroom based teaching: approx. 18 hours.
Qualification: Level 3 Award in Social Media for Business

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