Further Details
Why Google Adwords is the greatest innovation in marketing since the birth of the internet
* Business benefits of Pay per Click (PPC) search advertising
* Basics of Google Adwords
* How Google Adwords works in principle
How to identify your most effective keywords for an Adwords campaign
* Why choosing the right keyword phrases is critical to PPC success
* How to discover the most powerful keywords phrases for you
* Discover the volume and popularity of your keyword phrases
Planning and structuring your PPC campaigns
* Setting objectives, goals and measurement of your PPC campaign
* How to build in flexibility to evolve and grow your campaign over time
* How to monitor and track your PPC campaign effectiveness
* How to set up and structure a campaign on Google AdWords
Setting bids and bid management strategy
* How bid management works differently across PPC services
* Select the most powerful bidding strategy for your PPC campaign
* Top bidding tactics, tips and techniques
* Third-party automated bid management tools
The importance of writing compelling ads and landing pages
* Write the most powerful words that increase Click Through Rates (CTRs)
* Minimise Cost per Click (CPC) AND maximise ROI with better ad writing
* How targeting and relevancy boost conversion rates
* How to optimise landing pages to increase conversions from PPC
* Using effective ‘Calls to Action’ within both PPC ads and landing pages
Getting the most from your marketing budget
* Optimisie ad position and conversions for maximum return on your investment
* Slicing, dicing and filtering out unwanted keywords and underperforming ads
Guide price
£295 |
