Google AdWords - Pay Per Click
Discover how to grow your business with Google Adwords, what Pay Per Click (PPC) is, why it's the most important development in marketing this decade, how to create a Google Adwords campaign in 15 minutes, Google AdWords tips that reduce your AdWords spend AND increase your clickthrough rate (CTR), and much more on this pay per click training 'small group' workshop...in only 1 day!
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Further Details
Why Google Adwords is the greatest innovation in marketing since the birth of the internet
* Business benefits of Pay per Click (PPC) search advertising
* Basics of Google Adwords
* How Google Adwords works in principle
How to identify your most effective keywords for an Adwords campaign
* Why choosing the right keyword phrases is critical to PPC success
* How to discover the most powerful keywords phrases for you
* Discover the volume and popularity of your keyword phrases
Planning and structuring your PPC campaigns
* Setting objectives, goals and measurement of your PPC campaign
* How to build in flexibility to evolve and grow your campaign over time
* How to monitor and track your PPC campaign effectiveness
* How to set up and structure a campaign on Google AdWords
Setting bids and bid management strategy
* How bid management works differently across PPC services
* Select the most powerful bidding strategy for your PPC campaign
* Top bidding tactics, tips and techniques
* Third-party automated bid management tools
The importance of writing compelling ads and landing pages
* Write the most powerful words that increase Click Through Rates (CTRs)
* Minimise Cost per Click (CPC) AND maximise ROI with better ad writing
* How targeting and relevancy boost conversion rates
* How to optimise landing pages to increase conversions from PPC
* Using effective ‘Calls to Action’ within both PPC ads and landing pages
Getting the most from your marketing budget
* Optimisie ad position and conversions for maximum return on your investment
* Slicing, dicing and filtering out unwanted keywords and underperforming ads
This Training Course is taught in classrooms in the following locations:
Manchester
Exeter
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