Communication, Advertising and Marketing (CAM) Foundation Diploma in Digital Marketing
The course is split into three units:
-Digital Marketing Essentials
-Digital Marketing Planning
-Marketing and Consumer Behaviour
For flexibility, the course is taught at the weekends, and you will attend three Saturday workshops per unit at the University's de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected.
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Further Details
This dynamic, up-to-the-minute course – accredited by the Communication, Advertising and Marketing Education Foundation (CAM - part of CIM) – will give you valuable knowledge of digital marketing as well as the skills you need to make the most of new business opportunities.
It covers such areas as:
search engine optimisation
pay per click advertising
other types of online advertising
email and viral marketing
online PR
affiliate marketing and social media
digital metrics
legislation, regulation and codes of practice
This Training Course is taught in classrooms in the following locations:
St. Albans
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
