Chartered Institute of Marketing (CIM) Professional Diploma in Marketing
There are four modules:
-The Marketing Planning Process
-Delivering Customer Value Through Marketing
-Managing Marketing
-Project Management in Marketing
For flexibility, the course is taught at the weekends, and you will attend three Saturday workshops per unit at the University's de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected.
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This course is designed to develop you as a marketing manager and give you a detailed understanding of marketing planning. It also gives a thorough assessment of the dynamic and complex nature of the marketing environment and the impact that has on developing plans. Among other skills, it will help you develop and execute marketing activities to meet organisational objectives.
