Essential Sales Skills 1 Day Course (23/02/2012, 22/03/2012, 24/04/2012, 22/05/2012, 26/06/2012)
Goal Setting
* Current sales performance
* Desired sales performance
* Impact of increased sales success
* Development of sales goals and motivation
* Understanding the link between sales success, sales process and measurement
The Sales Process
Fully understand the sales process and how your customers will benefit from structured advice and instruction.
* Meet and Greet First Impressions. Building rapport and relationship
* Qualification and Needs Analysis Understanding your customer
* Presentation Present your product to create an agreement
* Trial Close Does your customer understand?
* Negotiation Getting the right price for everyone
* Close Creating the environment in which the customer can say yes
* Overcoming Objections The LAP technique
Learning Points
* Setting sales goals
* Understanding process
* Measurements and controls
* Key sales techniques
* Rejecting the fear of selling
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Anyone who has a sales function to fulfil, whether that is in business to business sales or business to consumer would find this course helpful to them. Also experienced and inexperienced sales staff alike can benefit from this course, bringing new skills as well as revitalising old ones.
