Sales Fundamentals
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SALES FUNDAMENTALS from Base2
1 day
This workshop will introduce participants to a basic sales process and provide some basic sales tools.
These can be used to seal the deal, no matter what the size of the sale
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1 Getting Started
Icebreaker
Ground rules
The parking lot
Workshop objectives
Action plans and evaluation forms
2 Understanding the Talk
Types of Sales
Common Sales Approaches
Glossary of Common Terms
3 Getting Prepared to Make the Call
Identifying Your Contact Person
Performing a Needs Analysis
Creating Potential Solutions
4 Creative Openings
A Basic Opening for Warm Calls
Warming up Cold Calls
Using the Referral Opening
5 Making Your Pitch
Features and Benefits
Outlining Your Unique Selling Proposition
The Burning Question That Every Customer Wants Answered
6 Handling Objections
Common Types of Objections
Basic Strategies
Advanced Strategies
7 Sealing the Deal
Understanding When its Time to Close
Powerful Closing Techniques
Things to Remember
8 Following Up
Thank-You Notes
Resolving Customer Service Issues
Staying in Touch
9 Setting Goals
The Importance of Sales Goals
Setting SMART Goals
10 Managing Your Data
Choosing a System that Works for You
Using Computerized Systems
Using Manual Systems
11 Using a Prospect Board
The Layout of a Prospect Board
How to Use Your Prospect Board
A Day in the Life of Your Board
12 Wrapping Up
Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluation
