Marketing Systems
There are 10 lessons in this course:
Marketing Systems
Innovation
What is a marketing system
Choosing the right system
Types of customers
Pure competition
Monopolistic competition
Oligopoly
Monopoly
Globalisation
Internet marketing: demographics, promotions, targeting internet users
Supply systems
Retailing Systems and Strategies
Types of retail systems: shops, markets, traveling salesmen, pyramid schemes, shows, telephone sales, etc
Retail life cycle
Factors influencing retail strategy
Terminology
Wholesale Systems and Strategies
Self marketing
Cooperatives
Agents
Regulated systems
Independant intermediaries
Manucacture owned intermediaries
Agricultural marketinglegislation and marketing boards
Livestock selling systems -case studies
Product Presentation and Packaging
Specialist marketing services: packaging, labelling, display, signs, public relations
Merchandising
Principles to follow when buying
Selling: credit or cash?
Personal service, mail order or self service?
Shop layout
Packaging and labelling
Branding
Negotiation Skills
Understanding customers and markets
The local environment
Personal selling skills
Marketing Organisations
Distribution enterprises
Advertising agents or departments
PR enterprises
Sales enterprises
Marketing tasks : Market research, Merchandising, Promotion, Transport, Records
Marketing strategies
Diversification
International Marketing I
Introduction
Why enter the international marketplace
Alternative ways to trade internationally
Degrees of export marketing
Pitfalls
Significance of the internet
Analyzing the Market Market analysis
Trend analysis
Market research
Analysing the Market
The Marketing Mix
Marketing mix and checklist
Strategic planning
Tactical planning
International Marketing II
What countries
Restrictions to international marketing
Economic communities
Strategies
Market entry strategy
Implementing a strategy
PBL project
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Further Details
There are 10 lessons in this course:
Marketing Systems
Innovation
What is a marketing system
Choosing the right system
Types of customers
Pure competition
Monopolistic competition
Oligopoly
Monopoly
Globalisation
Internet marketing: demographics, promotions, targeting internet users
Supply systems
Retailing Systems and Strategies
Types of retail systems: shops, markets, traveling salesmen, pyramid schemes, shows, telephone sales, etc
Retail life cycle
Factors influencing retail strategy
Terminology
Wholesale Systems and Strategies
Self marketing
Cooperatives
Agents
Regulated systems
Independant intermediaries
Manucacture owned intermediaries
Agricultural marketinglegislation and marketing boards
Livestock selling systems -case studies
Product Presentation and Packaging
Specialist marketing services: packaging, labelling, display, signs, public relations
Merchandising
Principles to follow when buying
Selling: credit or cash?
Personal service, mail order or self service?
Shop layout
Packaging and labelling
Branding
Negotiation Skills
Understanding customers and markets
The local environment
Personal selling skills
Marketing Organisations
Distribution enterprises
Advertising agents or departments
PR enterprises
Sales enterprises
Marketing tasks : Market research, Merchandising, Promotion, Transport, Records
Marketing strategies
Diversification
International Marketing I
Introduction
Why enter the international marketplace
Alternative ways to trade internationally
Degrees of export marketing
Pitfalls
Significance of the internet
Analyzing the Market Market analysis
Trend analysis
Market research
Analysing the Market
The Marketing Mix
Marketing mix and checklist
Strategic planning
Tactical planning
International Marketing II
What countries
Restrictions to international marketing
Economic communities
Strategies
Market entry strategy
Implementing a strategy
PBL project
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