Marketing Foundations
There are 10 lessons in this course:
Marketing and the Business What is marketing, and its significance, Considering alternative approaches to business and marketing, Alternative enterprises (eg. goods or services based, sole proprietor or partnership etc).
Scope of Marketing Understanding basic economics (eg. supply & demand); the difference between the potential market, available market, target market, and penetrated market for a product/service of your choice; Different advertising approaches, Controlling Growth, Improving Results in Business, etc
Target Marketing Understanding the market place; Stages that sellers move through in their approach to a market, What is targeting, Advantages of target marketing as compared to mass marketing and product-differentiated marketing
The Marketing Mix and Managing the Marketing Effort Product, price, place, and promotion; Affects and interactions between marketing and other operations of a business.
Product Presentation and Packaging Importance of product knowledge, Core, tangible and augmented products; Differences in packaging & presentation for different products.
Promotion Communication skills, Merchandising, Shop Floor Layout, Displaying Products, Signs, Understanding Selling and Increasing Sales, Sales Methods, Publicity Marketing, Structuring an Advertisement or Promotion, Advertising budgets, etc
Product Pricing and Distribution Pricing, Profitability Ratios, Increasing Turnover, etc
Customer Service Methods of assessing customer satisfaction; Significance of Customer Service; Different types of customers in the market place, and how best to approach each; Difference between selling, publicising, marketing and advertising, etc
Market Research The research process, What to research, Surveys, Developing and conducting a market research program, where to find useful statistics,
Organisations - Structures and Roles Business law; Financial Management, Business Structures, Business terminology, etc.
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Further Details
There are 10 lessons in this course:
Marketing and the Business What is marketing, and its significance, Considering alternative approaches to business and marketing, Alternative enterprises (eg. goods or services based, sole proprietor or partnership etc).
Scope of Marketing Understanding basic economics (eg. supply & demand); the difference between the potential market, available market, target market, and penetrated market for a product/service of your choice; Different advertising approaches, Controlling Growth, Improving Results in Business, etc
Target Marketing Understanding the market place; Stages that sellers move through in their approach to a market, What is targeting, Advantages of target marketing as compared to mass marketing and product-differentiated marketing
The Marketing Mix and Managing the Marketing Effort Product, price, place, and promotion; Affects and interactions between marketing and other operations of a business.
Product Presentation and Packaging Importance of product knowledge, Core, tangible and augmented products; Differences in packaging & presentation for different products.
Promotion Communication skills, Merchandising, Shop Floor Layout, Displaying Products, Signs, Understanding Selling and Increasing Sales, Sales Methods, Publicity Marketing, Structuring an Advertisement or Promotion, Advertising budgets, etc
Product Pricing and Distribution Pricing, Profitability Ratios, Increasing Turnover, etc
Customer Service Methods of assessing customer satisfaction; Significance of Customer Service; Different types of customers in the market place, and how best to approach each; Difference between selling, publicising, marketing and advertising, etc
Market Research The research process, What to research, Surveys, Developing and conducting a market research program, where to find useful statistics,
Organisations - Structures and Roles Business law; Financial Management, Business Structures, Business terminology, etc.
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