Marketing for Agriculture

There are 8 lessons in this course:

Agricultural Marketing Concepts
The Role of Marketing
Approaches to Marketing
The Production Approach: 1820sto 1910s
The Sales Approach: 1920s to 1960s
The Marketing Approach: Stage One - 1960s to 1980s
The Marketing Approach: Stage Two - 1980s to Present
The Goals of Marketing
Managing the Marketing Process
Marketing - An Evolutionary Process
Farm Marketing Objectives and Strategies
Supply And Demand
The Marketing Mix
Developing a Farm Marketing Plan
Organising the Planning Process
Target Marketing
Preliminary Research
Analysing Market Opportunities
External Influences
Overseas Influences
Internal Influences
Analysis of Business Resources
Analysis of Market Share
Analysis of Product Characteristics
Analysis of Advertising
Analysis of Price
Financial Capacity
Analysis of Innovative Potential
Selecting Target Markets - Market Segmentation
Physical Basis for Segmenting the Market
Behavioural Basis for Segmenting the Market
Handling Produce
Developing the Marketing Mix
The ‘Product’ Element
The ‘Price’ Element
The ‘Promotion’ Element
The ‘Place’ Element
Product Life Cycle
Customer Relations
Customer Service
Customer Care Policy
Customer Care - Levels of Involvement
Effective Communication
Dealing with Complaints
Maximising Customer Service
Market Research
The Importance of Market Research
The Research Process
Analysing Costs and Benefits
Promotions
Promoting Products
Channels of Communication
Publicity Marketing
Advertising
Structuring an Advertisement or Promotion
Copywriting in Advertising
Managing Marketing
Managing the Marketing Plan
Sales and the Market

Delivery:	Distance
Category:	Marketing