E Commerce Marketing
There are 8 lessons in this course:
Introduction
What is e-commerce
Security
How to Protect a Business
Marketing on the Internet
Searching for Data on the Net
Contract Law
Warranty and Conditions
Sellers Liability
Consumer Laws
Manufacturers Liability
International Sales Contract Rules
Setting up a Business
Setting up an E Commerce Web Site
Bootstrap Sites
Success & Failure What makes the Difference?
Introduction
Awareness of Technology
What makes an E Commerce Site Successful
Dotcom Failures
Site Visibility
Promotional Strategies are different on the internet
Internet Code of Conduct
Analysing the market
Selecting Target Markets
Developing the marketing mix
Managing the marketing effort.
The Launch
Promoting an E Commerce Site
Marketing Strategies and Plan
Optimizing Web Site Potential
Monitoring Visitors
Ground Rules Keep Changing
Meta Tags
Evaluation/Review Services
Paid Services
Search Engine Optimisation
Main Page Content
Searchable words
Use of important Key Words
Page Titles
Links:
Frequency of changes
Good URL Structure
Navigation
Capture of Visitors
Download Speed
Graphics
Targeting
Site Maps
Increasing Web Site Exposure
Marketing Plan
Marketing Mix
Advertising
Personal Selling
Direct Marketing
Collateral Promotion
Channels of Distribution
Google Adwords
Search Marketing
Affiliate Marketing
Free Content
Web Banners
Social Media Optimisation
Digital Marketing
Creative Buzz
Community
Guerilla Marketing
Automating Supply of Goods, Services and Cash flow
Payment
Ways to Supply Goods or Services
Drop Shipping
Outsourcing
Payment Gateways
SSL
Getting a Merchant Account for Credit Cards
Managing Constant Change
Resource Planning
Constant Review & Development Strategy
Outsourcing
Understanding Technology
Bandwidth
Information Currency vs. Cash Currency
Keeping a Web Site Current
Web Analytics
Change Management and Corporate Structure
Dealing with E Commerce Problems
Learning from Others Mistakes
Determining Where it Went Wrong
Legal Issues (eg. Privacy, Consumer Protection, Copyright, Patents)
Managing Risk
Charge back
Computer and Office Security
Insurance
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Further Details
There are 8 lessons in this course:
Introduction
What is e-commerce
Security
How to Protect a Business
Marketing on the Internet
Searching for Data on the Net
Contract Law
Warranty and Conditions
Sellers Liability
Consumer Laws
Manufacturers Liability
International Sales Contract Rules
Setting up a Business
Setting up an E Commerce Web Site
Bootstrap Sites
Success & Failure What makes the Difference?
Introduction
Awareness of Technology
What makes an E Commerce Site Successful
Dotcom Failures
Site Visibility
Promotional Strategies are different on the internet
Internet Code of Conduct
Analysing the market
Selecting Target Markets
Developing the marketing mix
Managing the marketing effort.
The Launch
Promoting an E Commerce Site
Marketing Strategies and Plan
Optimizing Web Site Potential
Monitoring Visitors
Ground Rules Keep Changing
Meta Tags
Evaluation/Review Services
Paid Services
Search Engine Optimisation
Main Page Content
Searchable words
Use of important Key Words
Page Titles
Links:
Frequency of changes
Good URL Structure
Navigation
Capture of Visitors
Download Speed
Graphics
Targeting
Site Maps
Increasing Web Site Exposure
Marketing Plan
Marketing Mix
Advertising
Personal Selling
Direct Marketing
Collateral Promotion
Channels of Distribution
Google Adwords
Search Marketing
Affiliate Marketing
Free Content
Web Banners
Social Media Optimisation
Digital Marketing
Creative Buzz
Community
Guerilla Marketing
Automating Supply of Goods, Services and Cash flow
Payment
Ways to Supply Goods or Services
Drop Shipping
Outsourcing
Payment Gateways
SSL
Getting a Merchant Account for Credit Cards
Managing Constant Change
Resource Planning
Constant Review & Development Strategy
Outsourcing
Understanding Technology
Bandwidth
Information Currency vs. Cash Currency
Keeping a Web Site Current
Web Analytics
Change Management and Corporate Structure
Dealing with E Commerce Problems
Learning from Others Mistakes
Determining Where it Went Wrong
Legal Issues (eg. Privacy, Consumer Protection, Copyright, Patents)
Managing Risk
Charge back
Computer and Office Security
Insurance
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
