Google Adwords - Essentials
During this one day course, you'll cover the fundamentals for managing a successful Adwords campaign and explore some advanced techniques.
By the end of the day, you'll have the knowledge to build a campaign from scratch or turn an existing campaign into a profitable marketing technique.
Some of the things we will cover:
- Latest Industry Trends
- Choosing SEO versus paid-search (PPC)
- Pay per Click Strategy
- Setting goals and Key Performance Indicators
- Choosing the Right Keywords
- Keyword Matching
- Budget and Bid Management
- Improving Click Through Rates
- Improving Google AdWords Performance
- Increasing Quality Score and Lowering Bid Requirements
- Using Google AdWords Extensions to Increase Performance
- Optimising AdWords Campaign Structure
- Advanced Ad Copywriting using Dynamic Keyword Insertion
- Your Day to Day Management Tasks
- Landing Page Strategy
- Optimising Landing Pages to Improve Conversion Rates
- Testing and Constant Campaign Improvement
Plus you'll receive 6 months telephone/Skype/email support to recap on certain techniques or to simply get an expert opinion on a particular area of implementation.
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Further Details
The course is available anywhere in the UK and is delivered at your premises or at a convenient location which can be arranged upon request.
The price includes all costs and there are no supplements for travel
I'm not VAT registered so the price seen is the price invoiced.
Additional delegates may be added for a small supplement.
This Training Course is taught in classrooms in the following locations:
Aberdeen
Dundee
Dumfries
Edinburgh
Falkirk
Glasgow
Galshiels
Kilmarnock
Kirkwall
Kirkaldy
Motherwell
Paisley
Perth
Inverness
Belfast
Durham
Darlington
Harrogate
Hull
Leeds
Newcastle
Sunderland
Cleveland
Wakefield
York
Blackburn
Bradford
Bolton
Carlisle
Chester
Crewe
Blackpool
Huddersfield
Halifax
Liverpool
Lancaster
Manchester
Oldham
Preston
Stockport
Warrington
Wigan
Cambridge
Colchester
Derby
Doncaster
Ipswich
Leicester
Lincoln
Nottingham
Norwich
Peterborough
Sheffield
Birmingham
Coventry
Stoke on Trent
Telford
Dudley
Hereford
Northampton
Worcester
Walsall
Wolverhampton
Cardiff
Llandrindod
Llandudno
Newport
Swansea
Shrewsbury
Bath
Bournemouth
Bristol
Dorchester
Exeter
Gloucester
Plymouth
Swindon
Salisbury
Taunton
Torquay
Truro
St. Albans
Brighton
Chelmsford
Canterbury
Guildford
Hemel Hempstead
Luton
Medway
Milton Keynes
Oxford
Portsmouth
Reading
Redhill
Stevenage
Slough
Southampton
Southend on Sea
Tonbridge
Bromley
Croydon
Dartford
London E
London EC
Enfield
Harlow
Ilford
Kingston upon Thames
London N
London NW
Romford
London SE
Sutton
London SW
Twickenham
Southall
London W
London WC
Watford
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
