Key Account Management
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Other Management Training courses
| Foundation Management Development Programme |
| Managing in a Matrix |
We engage will all customers to fully understand the needs of the business and ensure the programme is tailored for maximum benefit to the organisation and the individual.
Modern business demands that account managers develop stable, long-term relationships with their customers. Key Account Management brings a professional, structured and strategic approach to the development of opportunities with key customers. Only by understanding and employing these professional skills can account managers hope to realise the full potential locked in these key accounts.
This course will equip account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts. Using their own customers as case studies, participants establish how 'best practice' principles can be applied to managing their own key accounts whilst adding immediate value into the organisation.
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Individual benefits
Delegates will benefit by developing a relationship-based approach to the account management role, while mastering a wide range of professional and transferable business skills. Delegates will learn how to develop strategic plans to realise your own potential and that of your portfolio.
Organisational benefits
Organisations will benefit from their account managers taking an proactive role in the strategic management process, recognising what can be achieved with each account and developing the potential in their account portfolio. The organisation will realise higher turnover, profit and a more structured and effective selling processes. As well as a more 'joined up' approach to account management throughout the business.
Who is the course for
This course is for those who have responsibility for managing face-to-face relationships with customers that have a significant impact on achieving the organisation's business objectives and revenue.
Who is the course for
This course is for those who have responsibility for managing face-to-face relationships with customers that have a significant impact on achieving the organisation's business objectives and revenue.
To discuss this further please contact Callum on 0845 257 0428 or email callum@fourthirds.com
