Master Pay Per Click
Sponsored links
Pay per click (PPC) advertising lets you target potential customers actively searching the web for the products or services you offer. Advertisers only pay when users actually click on an advert to visit their website. Such adverts are called “sponsored links” or “sponsored adverts”. They appear in the right hand column and are highlighted above the organic results on search engine pages.
For the first time CGT is offering all business owners and managers the chance to learn all the skills they will need to know how to put in place an effective PPC campaign. Whether you wish to carry out your own in-house PPC campaign or just wish to learn more about PPC advertising; whether PPC is relevant to your business/organisation; the pros and cons; points to consider and pitfalls to avoid, prior to engaging an external agency, this one-day bespoke training course is for you.
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Further Details
The course contents includes:
What is Pay-Per-Click?
Why Use Pay-Per-Click?
Whom Should I Trust in Pay-Per-Click?
PPC versus SEO in Small Paid Niche Markets
Benefits/Drawbacks of PPC Management Services
Essential before you start your campaign
Account setup and budget management
Optimization of existing campaigns
Getting Feedback from Your Account
This course can be held either in-house or on-site at CGT's training suite.
If a company has a requirement to train two or more members of staff on the same software package(s), then they pay on top of the daily rate quoted only an additional £100 + VAT per day for each additional attendee.
All courses include lunch & refreshments, course notes where appropriate, post-training support and FREE 4GB memory-stick to take away.
This Training Course is offered "in house" at the following locations:
Brighton
Canterbury
Medway
Tonbridge
Bromley
Croydon
Dartford
London EC
London SE
Sutton
London WC
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
