Identifying Growth Opportunities Using Market Intelligence - 2 days

Do you need to justify your business decisions using market information? Are you looking to understand your customers better and identify new market opportunities? Do you know how to formulate your business planning and strategy from your data? Would you like learn how to use market data to justify more creative and bolder business decisions?

This course will address vital questions by showing how to use market data to identify key growth opportunities.

This course will incorporate up to date ‘live’ examples of our market expertise from the various industries we operate in (including Healthcare, IT, Telecoms, Manufacturing etc...).



Key focus

Critically assess the strategic market information your organisation requires
Understand and use practical tools to extract maximum information from your research resources
Identify residual gaps in information
How to identify additional desk research sources
Use research results to direct marketing initiatives
How to present research findings to stakeholders and get their buy -in
Who will benefit?

Anyone involved in setting business strategy and implementing organisational change, as well as any senior manager who uses, wants to use, or is involved in commissioning and analysing market research. This will include chief executives, organisational directors, marketing directors, marketing managers, brand managers, investor relations directors and managers, PR managers and sales directors or managers.